YouTube threw an epic celebration for its 20th birthday at VidCon. Across the conference space, they hosted a series of events including a block party, an arcade experience, and much more. But the YouTube Shorts team wanted something special. They needed their own unique space to showcase the latest features coming to the platform. In just 7 weeks, we conceptualized, designed, and built an 800-square-foot home to throw the YouTube Shorts House Party.
The Experience Breakdown
All the nitty gritty details
Each of the rooms within the house concentrated on a specific new Shorts feature. Attendees could walk up to the screens and try out the features as they made their way throughout the space.
Process
From Renders to Reality
A combination of Illustrator mockups and renders helped us move quickly to get approval in a crunched timeline
The Amazing Team
Petra Cooper | Client Service Lead
Chris Casey | Executive Producer
Matt Bykowicz | Senior Producer
Abby Walter | Creative Director
Susan Alvarez | Art Director
Tori Green | Senior Designer
Jameson Klug | 3D Artist
Lauren Franco | Production Coordinator
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ADVOC8 | Agency
Untitled Future | Partner Agency
Astound | Fabricator
Gen City Labs | AV Partner
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My Role
I concepted the idea of the house party and designed the structure of the home leading initial creative for the inside of the home and how YouTube Shorts new platform features would appear in the rooms.