The Pfizer​ School of Science Mobile Experience brings STEM education to students across the U.S. Over 20 weeks, we taught thousands of kids about the magic of science, problem-solving, and teamwork through an interactive escape room on wheels.
The Experience Breakdown
All the nitty gritty details
Room 1: Get Briefed
Students enter the room and are greeted by a BA. The BA instructs the kids to put on their lab coats and hands them file folders of different patients who have contracted a mysterious illness. Students must read the profiles and deduct what all the patients have in common. Only then will they be able to open the first door.
Room 2: Gather Evidence
In Room 2, we have a lab where we have gathered samples. Props lay around the room with representations of different categories of microorganisms. Our scientists’ goal is to go around the room and identify the microorganisms that could be causing people to be ill. When they match the correct organisms using the light up touch pads it unlocks a drawer with a key to room 3.
Room 3: Use Tech
In Room 3, we utilized light boxes on the walls to create a space that feels like our scientists are inside a microscope. On the walls there were larger-than-life microscope slides of the microorganisms. Students must solve a riddle then enter a code into a computer to get the key into the next room.
Room 4: Produce a Remedy
Here, we have large magnetic antibodies and antigens on the walls with codes attached to them. The correct combo that locks together is the “key” to unlock the next door.
Room 5: Distribute the Remedy
In Room 5, students explored elements of the manufacturing process to get their remedy ready to be used by the people who need it. They follow steps for a mock quality control process and get the remedy ready for mass distribution. The walls are styled to look like a giant, vertical vial rack. There are three identical manufacturing stations on both walls and 1 docking station for mass distribution in the middle of the room.
Once all vials are placed in the rack for distribution, the lights will turn on in the pedestal, and a voiceover will activate explaining their big breakthrough and how their medicine has helped the world.
Process
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We did in-depth research on the subject matter itself to becomes experts in the field.
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We outlined the entire experience down to every clue.
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We designed every meticulous detail from every wall to every prop to every set design piece.
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We worked closely with fabrication to ensure nothing was lost in translation.​
The Amazing Team
Onat Tarimcilar | Director of Client Services
Matt Bykowicz | Lead Producer
Abby Walter | Creative Director
Tori Green | Senior Designer
Kirsten Ford | Associate Strategy Director
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ADVOC8 | Agency
Lime Media | Fabricator
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My Role
As creative lead, I did a lot of research into STEM. I then worked with my team to design the experience and clues in each room. I then lead the creative visual direction for each of the rooms and worked closely with production to ensure all fabrication details came together.