Although football can bring people together, it also creates intense rivalries. With the Peach Bowl approaching, Chick-fil-A wanted to bring rivals together. We created an event that challenged rivals at the stadium to connect. We then brought that rivalry to social. Using the basic principles of Instagram's user interface, we created an interactive game using
IG stories.
The Amazing Team
Abby Walter | Art Director
Ransom Haywood | Copywriter
Alex Brannon | Designer
Thom Henkel | Creative Director
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Moxie | Agency
My Role
As art director, I concepted with my copwriting partner the idea of "bringing rivals together". We created the on-site event and then concepted the interactive element for social media. I then led the design direction of the assets and helped create parts of the artwork along with my designer.